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Some people are impressed with the big and bold but there are other people too who dislike the loud and strong. They prefer the simple. Simple wordpress themes are appropriate for websites that would like focus on the content rather than in creating a gimmick to drive a non sustainable traffic. It does not go to say however that the loud ones should be avoided. This is a matter of taste and a case to case basis. This is why when selecting a wordpress theme, it is important to create a vision of the website first before checking out the available options out there.
For some online publishers, their idea of standing out is being the loudest and so they employ the most elaborate wordpress themes they can find. On the other hand, there are also bloggers that prefer the minimalist look and settle for simple wordpress themes. It really does not matter what type of approach an online publisher takes when it comes to creating a look for his website. He can be as loud as he wants or as simple as he pleases as long as it matches with the nature of the website. What is important is that the content and form blends well rather than act against each other. By being true do the content, a wordpress theme can help create a cohesive look for the blog which is far more important than anything else.
Whether an online publisher goes for the simple wordpress themes or the elaborate ones does not matter. What is essential is that he finds something that can help his content stand out. And standing out does not necessarily equate to being the boldest nor the strongest. It means being true to oneself and in this case to the content and the readers.