Large format printers have extended the scope of printing technology

Since the recent past printing technology has undergone tremendous transformation. There was a time when printing was restricted to paper of maximum size, which was 11.7 inches wide and 16.5 inches in length. This constraint in printing area is remedied with the introduction of large format printer (LFP). This type of printing has become so popular that according to the report of International Data Corporation (IDC), the annual increase in the demand for large format printers in Sydney alone grew by about 1.2% and the demand for hardware by about 7%.

Varied applications of LFP:

The modern large format printers are capable of printing on a paper which is 42” wide and 98” in length. Most of the large format printers in Sydney are color printers. These printers are managed by varieties of exclusive software. The LFP has wide applications ranging from signage, architectural images, printed matters, and electronic circuits.

Unique features of printers:

Most of the popular manufacturers like the Cannon, Epson, HP have introduced varieties of large format printers in Sydney. The printers are capable of printing on varieties of materials like the photo paper, cloth, pro-platinum matte and so on. The printers are so versatile, they are capable of printing at a great speed. For example, the Z6200 photo production hp large format printers are capable of printing at a speed of 1225 ft2/hour.

Types of inks used:

The large format printers use specially designed eco solvents or dye sublimations as ink. In fact, the report of IDC states that the demand for the ink to be used in the LFP itself grew by 5% during the last one year. This highlights the increased utilities of this printer and also the extensive increase in the demand for this printing technology.

Exclusive utilities:

Keeping in view the increase in demand, reputed manufacturers have been introducing printers with several versatile utilities. These large format printers for sale are now available at an affordable price tag. As far as the utilities are concerned, the LFP printers introduced by HP have utilities like higher print speed, higher hard drive for added file processing, media loading table and various other exclusive features. Similarly, the LFP from Xerox has features like color wide printing utility, Quad Core Intel processor, scan to file and scan to print utility and so on.

Availability of spares:

Some of the authorized agencies of the manufacturers of LFP also market used large format printers. Normally, the agencies marketing the used LFPs make a fair assessment of the quality of the printer. The technicians of the agency also make an assessment of the cost. Normally, such fairly assessed printers will have an affordable price tag. The agencies also provide limited warranty on such used LFPs. However, before buying the used LFP you must ensure the availability of spares for these machines.

Large format printers have extended the utilities of printing technology. Undisputed quality in printing and the fascinating printing speed are some of the salient features of large format printers. Like any other printers, even large scale printers need routine maintenance. It is always advisable that such preventive maintenance works should be entrusted to trained and experienced technicians.

5 Tricks to Make Your Outdoor Signs More Effective

Outdoor signs are important marketing tools for any business. It is a great way to make a statement and make your products or services known. According to experts in the retail industry, you only have 3 seconds to capture the attention of your customers. If you miss that time frame, then you could lose your customers for good. A company specialising in outdoor 3D sign Sydney has today can help you make the most of your outdoor signs and ads.

Define Marketing Objectives

How do you measure success with your outdoor sign marketing? Thus, it is important to clearly define your marketing objectives before you move into the actual marketing planning process. What are you going to promote? How long will this promotion last? What kind of response do you wish to elicit from your customers? These are important questions you need to address. Once you have the answers, it will become clearer what you can do to achieve them.

Location is Key

Before you start planning the design for your outdoor ads or signs, you need to choose the location first. Where you place the outdoor sign is critical since this will determine whether the message will reach your intended audience. Your goal is to attain maximum visibility since this is your ticket to success. In addition to location, the size and text are also crucial to boosting the success of your 3D sign.

Bold Design

Design should not be confused with message or content. The design is what will make your customers notice the 3D sign Sydney has to offer. It should be consistent with your brand. This will make it easier for your customers to notice. In addition, they will easily recognise that the sign is from your company because of the branding. Visit at Poly Productions

Keep Content Simple

An outdoor sign is designed to draw the attention of the customers. The content should be kept short. You want the sign to be adequately sized so that it can be visible from afar. Therefore, adding too much content can compromise the size. You need to put in enough information to capture their attention. For example, if you have a promo for your business, you should focus on what the offer is about. Your goal is to pique their curiosity and make them visit your store to learn more about the offer.

Go Digital

Take advantage of the expertise by the company you are hiring to do your sign. Digital signages such as 3D signs are the go-to option for most businesses these days. It allows them to take advantage of the technology in order to make the signs more eye-catching. It adds a certain buzz to your marketing efforts and also improves the shopping experience for your customers.

The next time you decide to invest in 3D sign Sydney has to offer, take note of these tips. These tips will provide the direction you need to improve your marketing efforts. In the age of digital marketing, you will realise that traditional outdoor signs can still be your secret to more business success.